Name: The Medium is the Massage
ISBN: 9780141035826

作者: Marshall McLuhan
出版社: Penguin
出版年: 2008-9-25
ISBN: 9780141035826
页数: 160
装帧: Paperback
定价: GBP 8.99

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内容简介 · · · · · ·

Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. The Penguin on Design series includes the works of crea...

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作者简介 · · · · · ·

Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.

原文摘录 · · · · · · ( 全部 )

我们时代的媒介或过程正在重塑和重构社会性的相互依存，正在重塑和重构我们生活的方方面面，这个媒介是电子技术。……社会是由人传播所用的媒介形塑的，而不是由传播的内容形塑的，古今皆然。……字母表和印刷技术养成并鼓励分割肢解的、专门化和分离的过程。电力技术养成和鼓励统一性和人的卷入。如果不了解媒介的运行机制，那就不可能理解社会文化变革。P6 (查看原文)

空羽 4赞 2018-07-05 09:51:34

—— 引自第6页
在很大程度上，“焦虑的时代”源于这样的习惯：试图用昨天的工具，即昨天的观念做今天的事情。P7 (查看原文)

空羽 4赞 2018-07-05 09:51:34

—— 引自第6页

> 全部原文摘录

喜欢读"The Medium is the Massage"的人也喜欢 · · · · · ·

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: No Sense of Place 8.7

: Life after New Media

: Elements of Semiology 9.1

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: Critical Terms for Media Studies 8.7

: Design as Art 8.8

: Technopoly 8.4

: Graphic Design: Now in Production 8.7

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短评 · · · · · · ( 全部 44 条 )

The Medium is the Massage的书评 · · · · · · ( 全部 4 条 )

热门只看本版本的评论

雁门磨刀客 2016-01-04 11:05:13

媒介即推拿

这篇书评可能有关键情节透露

The medium is the massage是一本十分奇怪书。作者是传播理论的教父之一Marshall McLuhan，出版年份是1967年，据说当年出版后还引起了一场cult风潮，足以见其特殊之处，即便在今天看来，这本书的内容和形式也都是极为超前的。 McLuhan的学术生涯相当传奇，这位加拿大的哲学家不... (展开)

18 0回应

徐韬 2022-07-04 11:07:07 机械工业出版社2016版

在平台刷短视频，按摩大脑

这本书名其实是当时打错了，应该是“媒介即信息”，麦克卢汉看到“信息”message 被打成了“按摩”massage，觉得这个小插曲很有趣，就保留了，他认为信息的确就是对大脑的按摩。这本书主要的观念就是，媒介已经取代信息本身，变成了信息。说起来很抽象，举例子比如我们看电视，... (展开)

4 0回应

Innisland 2012-02-12 13:38:17

Notes: a simple logic

It's sequence of the introduction to media as extension of human body. Marshall draw a map as how everything around us from relationship to others, the environment we are set in, public sectors are all turning to what was never before. It's not how import... (展开)

4 0回应

義人青立 2020-01-17 08:05:57

Fragments

More of a radical manifesto. Points are in fragments because the new grammar of our world is in fragments. (Mainly because I don’t really understand the logic/He didn’t even bother to explain.) 1. Anxiety is the result of dealing with today’s problems us... (展开)

2 0回应

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